Mod Bird Design
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Retro Summer Camp

The Retro Summer Camp package consists of three small notebooks, a canteen, a sticker pack and tags for the camp store. The inspiration behind this project was the summer camps that I attended growing up. There is something so whimsical and freeing about summer camp, and I wanted to create a product set that represented it. Instead of just summer camp, I wanted to challenge myself by cohesively combining the subject with another element: Retro. This launched me into research on 60’s and 70’s Americana and camping crazes. Ultimately I landed on a vintage scout inspired visual and narrative language.